2 April 2025
Fireaway Pizza Comes to Inverurie:
Fireaway Pizza Comes to Inverurie: Authentic, Fast-Fired Pizza with a Story to Tell
There’s a new buzz in town—and it smells like freshly fired pizza. Fireaway, the fast-growing artisan pizza brand that’s taken the UK by storm, has officially opened its doors in Inverurie, bringing their signature mix of authentic Italian ingredients, custom-built pizzas, and fast-fired flair to the heart of Aberdeenshire.
But Fireaway isn’t just another pizza chain. It’s a brand built on family tradition, bold ambition, and a love for good food, and their story is just as satisfying as the slices they serve.
The Fireaway Story: From Napoli to the UK
The idea behind Fireaway began in 2016, when founder Mario Aleppo set out to bring the kind of pizza his Nonna used to make in Naples to customers here in the UK—fresh, fast, and full of flavour. He combined traditional Italian techniques with a fast-casual format that let people build their own pizzas, cooked in a 400°C fire oven in just 180 seconds.
The result? A pizza that’s crispy, light, and loaded with quality ingredients—without the long wait. From that first shop in London, Fireaway’s model quickly took off, growing to over 150 branches nationwide, all while sticking to its roots: fresh dough made daily, 100% Fior di Latte cheese, Italian tomato sauce, and handpicked toppings.
Now, the Fireaway journey has arrived in Inverurie, and locals are already loving the fresh approach.
Pizza Your Way – In Minutes
One of the things that makes Fireaway different is the build-your-own concept. Whether you’re classic with your toppings or love to experiment, you can create your perfect pizza from a wide range of ingredients. It’s customisation done right:
Start with freshly made dough
Choose your base (classic tomato, BBQ, garlic or spicy)
Add your cheese (Fior di Latte mozzarella, vegan cheese and more)
Pile on your favourites—from pepperoni and grilled chicken to sweetcorn, jalapeños or caramelised onions
Top it off with finishes like rocket, parmesan or hot honey
Or, if decisions aren’t your thing, pick from their set menu of expertly crafted favourites, like the “Meathead”, “Vegan Firestarter” or “BBQ Boss.” There’s also calzones, loaded sides, milkshakes, and sweet Nutella pizzas—making it ideal for family nights, solo lunches, or weekend treats.
Fast-Fired in Inverurie
Located On North St, Inverurie, Fireaway’s new Inverurie branch is the brand’s latest opening in Scotland and brings their modern, energetic vibe to a lively part of the town centre.
Whether you’re grabbing a pizza to-go, dining in, or ordering online, you can expect the same Fireaway quality: fresh dough, cooked fast, served hot—with a smile.
The Inverurie team is made up of local staff trained in the Fireaway way, combining quick service with care and attention to detail. It’s about more than just speed—it’s about getting it right, every time.
An Award-Winning Brand with Big Ambitions
Fireaway has picked up plenty of recognition along the way, including Pizza Takeaway of the Year at the English Italian Awards, and being listed as one of the fastest-growing restaurant brands in the UK. But they haven’t lost sight of what made them stand out in the first place: authentic ingredients, family values, and food made fresh every single day.
Their expansion into Inverurie is just the latest step in a growing journey—and one that offers something genuinely different on the local food scene.
📸 & ✏️ Market Ethically
